If you haven’t noticed, Facebook is always changing. They are constantly working to refine and improve the service, and that can make it hard to keep up with all the features and best practices you should use. So today we’re highlighting real estate Facebook page tips you can quickly implement to help you grow your business.
3 Real Estate Facebook Page Tips
1. Use an Engaging Cover Photo and Profile Picture
The cover photo is the big one at the top of the page. The ideal cover images are the ones that elicit an emotional response (think beautiful architectural features), or convey a message (think – this is the area where I help people buy and sell homes). Your Facebook business page is central to your brand so it’s important to use quality photography. For your cover photo, according to the current Facebook specifications, it loads fastest as an sRGB JPG file that’s 851 pixels wide, 315 pixels tall and less than 100 kilobytes. It must be a minimum of 400 pixels wide and 150 pixels tall.
Your page’s profile picture (that’s the smaller image, normally your face or logo) displays 170 pixels wide and 170 pixels tall on a desktop. Keep in mind that your page’s profile picture will be cropped to a circular shape in ads and posts but will remain the same square shape when people visit your page. Be sure to account for the cropping when choosing your photo so it looks good in the circular format. Here’s how the cropping looks:
2. Pin Important Posts to the Top of Your Page
Sometimes you want to keep an important post at the top of your timeline, so visitors see it right away. Normally, a post gets pushed down the timeline as new posts are posted to the top, but now you can “pin” a post to the top for as long as you want. Perhaps you have a client listing, or market report you want to feature. This is a great way to do it.
Simply find the post you want to pin and click on the three buttons in the top-right corner of the post. This will create a drop-down menu and you simply click “Pin to Top of Page.”
3. Monitor and Respond to Comments on Your Page
You want to engage with your clients and now it’s super easy to know when they are posting comments on your business page without having to be on Facebook all day. It’s easy to do, just go to settings, then click on “Notifications” on the left side. You can, for example, set up notifications to appear in the corner of your computer screen and on your phone’s home screen.
Here’s the notifications settings screen:
Wrapping Up Our Real Estate Facebook Page Tips
Facebook is ever-changing. Keep up with the basics like the tips we’ve provided and you’ll see success on the platform.
Check out these resources to help you rock your social media:
- 15 Facebook Post Ideas for Real Estate
- Free Real Estate Post Ideas
- 2022 Social Media Content Calendar for Real Estate
- 49 Instagram Post Ideas for Real Estate