Social Media for Real Estate: A Simple Strategy

Social media is a critical part of marketing your real estate business. Done well, social media for real estate is the simplest and most cost-effective way to stay top-of-mind with your sphere. But to successfully manage social media for real estate takes planning. And we’ve got a simple strategy you can implement right now.

The key is to use a good social media content calendar.

Using one will not only save you time, but as a result, you’ll have the peace of mind of knowing that you always have something to post, even when times get busy.

Why Social Media for Real Estate Is a Must

To be a successful real estate agent today, you have to be marketing yourself on social media. In other words, there’s no getting around it.

Just look at the numbers for instance.

According to data from the National Association of Realtors:

  • 47% of real estate businesses ranked social media as one of the top tech tools that give the highest quality leads
  • 77% of agents currently use social media for real estate, with a whopping 97% utilizing Facebook
  • 99% of millennials (and 90% of older baby boomers) start their search for a home online before ever speaking to an agent

Numbers don’t lie. The importance of social media for real estate is obvious – it’s absolutely critical to the success of your business. But how do you fit it into your already busy schedule?

We’re here to help.

You’ve Got to Have a System

Your days are busy and often unpredictable. However, not making it a priority to consistently post to social media can be detrimental to your business.

Above all, no one will follow you if your most recent Facebook post is from two years ago. And it certainly won’t speak well of your ability to market online.

The answer is a social media content calendar. Because, with one you will:

  • firstly, have an efficient process that will keep you posting on a consistent basis
  • secondly, save time and the stress of trying to figure out what to post
  • thirdly, have ideas for every day of the year that you can pick from at a moment’s notice.
  • fourthly, consistently show that you’re active in the community, and
  • lastly, you’ll stay top of mind with your sphere and their friends and family

Next, let’s talk about how you can create one.

Getting Started

To create a system to manage the social media for your real estate business, you’ll need to first think about three things:

Firstly, decide where to post. Consider where your clients spend the most time online, and then, most importantly, choose a site (or sites) that you actually enjoy being on. Otherwise you’ll find it difficult to stick with it.

Secondly, decide how often you want to post – we recommend at least once a day on Facebook and Instagram, maybe once or twice a week on LinkedIn. This is assuming of course that you have something of value to share. Quality over quantity.

Thirdly, choose what format works best for you. For some, it’s a Google calendar or an Excel spreadsheet, for others it’s a physical planner.

Once you’ve chosen what type of planner you’ll use, sit down and do some research on types of content to post.

social media for real estate
Check out our 2021 Social Media Content Calendar for 12 months of engaging, consistent content ideas.

Now that you’ve got your system in place, you may still be wondering exactly how to use social media for real estate. It’s all about the content you post.

Plan to set aside an hour or so every week and plan your social posts for the week or month ahead. Here are some ideas to get you started.

What to Post

Identify any upcoming traditional holidays you want to celebrate for instance and add them to your schedule. NationalCalendarDay can be helpful for researching holidays in the United States.

In addition, research special industry-specific months like National Homeownership Month (June) for instance, or National Mortgage Professional Month (September).

To demonstrate your knowledge as a neighborhood expert, brainstorm local events and holidays specific to where you live. Are there special traditions in the communities you serve? Think parades, tree-lightings, farmers markets and charity runs, for example.

In addition, include some regular business posts like a weekly mortgage rate update or Tuesday tip.

Use hashtag holidays to help promote small businesses in your area. Snap a picture at your favorite neighborhood coffee shop on #NationalCoffeeDay, for example, and include in your post a link to the shop’s page or profile.

Got a new listing coming on the market? Set a reminder to post about it on all your profiles. You can even create a series of posts as you meet with the sellers, stage the house, work with photographers, host an open house and finally sell the property. This is a great way to walk a prospective seller through the process.

Most importantly, remember that social media for real estate is not just about selling houses, it’s about being social so don’t forget to include personal content. After all, the quickest way to push people away is to post about nothing but your listings. With that in mind, add reminders to share a photo from your vacation for example, your child’s first day of school, or a local charity event you’re participating in.

Ask engaging questions and share motivational quotes to increase your likes and engagement. We’ve made it easy for you by including more than 75 of these in our 12-month calendar.

How to Schedule Your Posts

While we don’t advise you to schedule an entire month’s worth of posts ahead of time, scheduling some in advance can therefore ensure that the social media content for your real estate business gets posted consistently.

For example, here are a few scheduling tools we recommend. Most have a free or low-cost plan:

Facebook Creator Studio – This free tool allows you to post, manage and measure content performance across all your Facebook pages in addition to your Instagram accounts.

Later– Later focuses mainly on Instagram, with a handy drag-and-drop scheduler and photo library where you can upload and save images so you always have some at the ready.

Buffer – Buffer allows you to manage multiple accounts, which is great if you work with a team of agents and above all, want to stay organized.

Tailwind – If you use Pinterest in addition to Instagram, Tailwind is a great tool for scheduling on both.

social media for real estate

Time to Put Your Plan in Motion

In conclusion, now you can see that social media for real estate doesn’t have to eat up hours and hours of your time. With a little planning, it will become a natural part of your real estate marketing plan and you’ll quickly begin to reap the benefits. Above all, keep it fun!

If you want to save yourself the time and hassle, grab a copy of our Social Media Content Calendar. It includes an entire year of post ideas created specifically for real estate professionals.

Check out these resources to help you rock your social media:

For further reading: